Minggu, 14 September 2008

Apple's fresh iPod-related announcements -- including iTunes 8, along with new Nanos, Touches and Classics -- were a "necessary and appropriate strategy," according to UBS analyst Maynard Um. Rather than pushing any special innovation, Um suggests that the changes were needed to maintain Apple's controlling position in the media player world, where it is faced with competition such as Microsoft's new Zunes.

Um suggests that the price cuts throughout Apple's lines, as deep as $100 in the case of the 16 and 32GB Touches, may prove critical to the iPod's future. They should keep profits and demand high, Um argues, even though they may reduce Apple's gross margins. The analyst further contends that a recent stock pullback does not reflect fundamental problems with Apple, and that the company should have a solid future. UBS has a set a price target for Apple stock of $195, based on 27x of an adjusted FY09 EPS estimate of $7.20.


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