The App Store could prove potentially lucrative to the software industry, says the Piper Jaffray research group in part of its ongoing WWDC analysis. The firm suggests that the App Store could reach a userbase of some 78 million people by the end of 2009, a figure reached by combining iPhone and iPod touch visitors, and assuming an active Store userbase of 91 percent. Piper notes that while this may be optimistic, Apple claims that 98 percent of iPhone owners already browse the web, while 94 percent access e-mail.
To calculate possible revenue, Piper is remaining with its $10 per-customer/per-year figure, though it believes this is a conservative estimate. If numbers exceeds this the App Store could generate $1 billion by the end of 2009, although Apple itself would still only take home 30 percent, and its operating margins could be as much as 60 percent. Since it intends to distribute free software as well, the company may likely run "just above break even" on the App Store, as it has previously indicated.
To calculate possible revenue, Piper is remaining with its $10 per-customer/per-year figure, though it believes this is a conservative estimate. If numbers exceeds this the App Store could generate $1 billion by the end of 2009, although Apple itself would still only take home 30 percent, and its operating margins could be as much as 60 percent. Since it intends to distribute free software as well, the company may likely run "just above break even" on the App Store, as it has previously indicated.
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