Jumat, 27 Juni 2008

Dell on Thursday announced a new consumer product line of PCs. Dubbed Studio, the laptops take a personalized approach to high-definition mobile computing.

The Dell Studio 15 and Dell Studio 17 are the first two laptops in the new lineup. Dell opted for visual color elements and personalization options with features such as a built-in Webcam, media-control touch buttons, slot-load drives, optional mercury-free LED displays, and built-in mobile broadband.

The Studio 15 starts at $799 and the Studio 17 at $999. Consumers can purchase them directly from Dell beginning Thursday. They also will be available at Best Buy and Staples stores in a few days, the company said.

"These products are built for todays digital nomad based on the millions of conversations we have every year on dell.com, Ideastorm and community forums," said Michael Tatelman, vice president of Dell consumer sales and marketing worldwide. "With Dell Studio were answering the call for personalization, connectivity and simplicity."


The Studios inherit design elements first introduced in Dells XPSTM, M1330 and M1530 laptops, including a wedge-shaped profile and a drop-hinge design. Taking its cue from the Inspirion portfolio, Studio laptops also offer several personalization options that allow a customer to color-customize a laptop.

Customers may pick one of six optional color choices, including Plum Purple and Tangerine Orange, in addition to Flamingo Pink, Midnight Blue, Ruby Red, Spring Green, or standard Jet Black. Dell also offers an optional high-gloss Graphite Grey choice that can be customized with contrasting black, more vivid blue, pink or red edge trim around the display back.

"Whats new is how Dell has divided its branding into targeted customer segments as opposed to form factors," said Roger Kay, principal analyst at Endpoint Technologies Associates. "Each of Dells new lines, Studio, Inspirion and Alienware, offer both notebooks and desktops in them. So Dell is no longer dividing products by form factor. They are dividing them by usage model."


Dell Studio systems offer customers options to explore their digital passions, whether that is being the curator of their own photo or music library or creating cool new Web content. The optional Blu-ray Disc drives help deliver cinematic video quality on high-definition displays.

Dell is also aiming to simplify the digital experience with user interfaces like the Dell Dock, a task-based application organizer that places the most frequently accessed programs front and center, and Dell Video Chat, a video and voice communications program. The Dell Dock automatically sorts installed software applications into user-friendly categories that can be accessed by a simple taskbar, leaving the desktop free of clutter.

That means customers dont have to locate and open a program by application name or icon on the desktop, but instead can locate it by task, like "e-mail & chat," "security," "view photos," "play music," etc. The task bar is customizable: users can chose its anchor location, background and font color, and even the icons used to represent a category.

"As personal-technology companies mature, they move away from selling technology to selling a set of attributes that appeal to a particular target audience. In that way Studio is aimed at the multimedia crowd," Kay said. "So even though consumers want a simple experience, like playing video, video is actually the hardest thing computers can do. So Studio needs beefy specifications in order to do a good job at that, but Dell really doesnt want the consumer to be concerned with how much memory they need."


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