Apple is continuing to expand on its newfound variable pricing policy for TV shows, an announcement for the UK reveals. The region's iTunes Store has added a variety of shows under the Sony Pictures label (iTunes link), including episodes of Damages, NewsRadio and The Larry Sanders Show, as well as the kids' programs Spiderman and Jackie Chan Adventures. Pricing is staggered at three different levels, with NewsRadio, Spiderman and Jackie Chan being priced at �1.19, Larry Sanders at �1.49, and Damages at �1.89.
The scheme follows the debut of variable pricing at the American iTunes Store, where episodes of Rome, Deadwood and The Sopranos are a dollar more than other HBO shows such as Flight of the Conchords. The trend began back at the UK store, where NBC/Universal programming is now on sale despite NBC's infamous row with Apple, and its competing Hulu website.
The scheme follows the debut of variable pricing at the American iTunes Store, where episodes of Rome, Deadwood and The Sopranos are a dollar more than other HBO shows such as Flight of the Conchords. The trend began back at the UK store, where NBC/Universal programming is now on sale despite NBC's infamous row with Apple, and its competing Hulu website.
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