Adobe Systems, together with Intel, LG Electronics, Motorola, Nokia, Qualcomm, Samsung Electronics, Sony Ericsson, Verizon Wireless and others, is behind a new Open Screen Project that seeks to create a runtime environment capable of delivering a consistent Web experience across a variety of operating systems and consumer electronics devices.
Right now, the Web experience across this wide variety of different devices can be very frustrating, noted Adobe CTO Kevin Lynch. "Its very hard to deploy content and applications to these devices, and its hard in some ways to even get content onto these devices," he said. "Wed really like to help to change that for users around the world."
ROYALTY-FREE LICENSES
The Adobe-led project expects to offer technology capable of delivering seamless updates to mobile devices. "When we deploy the technology across devices today, it gets burned into a ROM chip and may not be updateable," Lynch said. "This reduces its compatibility over time."
"Making the technology updateable, like it is in the PC world today, is something that we are looking to accomplish together," Lynch added. "It will require cooperation to make that happen, but I think it is critical."
The technology is also expected to remove several barriers for developers and designers as they push content and applications across a variety of consumer electronics devices. To make this happen, Adobe will offer the next major release of its Adobe Flash Player under a royalty-free license.
Content for Adobe Flash Player currently reaches more than 98 percent of Internet-enabled desktops and more than a half-billion handsets and mobile devices, Adobe said. The company expects more than one billion handsets and mobile devices to ship with Adobe Flash technology by 2009.
EMBED INTO ANY DEVICE
Adobes forthcoming AIR runtime environment for the desktop, which supports HTML, Ajax, Adobe Flash and PDF, also will be made available under a royalty-free license once it launches. Moreover, the software maker is removing the current licensing restriction on its Shockwave Flash (SWF) technology for delivering vector graphics, text, video, sound and interactivity.
Adobes SWF decision will enable developers "to use the technology in any way that they wish," Lynch said. Even better, developers will have access to Adobes proprietary FLV/F4V file formats, which are used by the Adobe Flash Player and Adobe AIR to store audio and video content for playback.
Adobe is also publishing the protocols used to interact with the Adobe Flash Player, Lynch said. In addition, Adobe will publish the importing APIs for bringing the Flash player into a device, and making them "available with a reference implementation so that developers can very easily take that technology and embed it into any device," Lynch explained.
Open Screen is both a tactical response and a strategic maneuver, noted Gartner Research Director Ray Valdes. "The tactical response is to the imminent competitive threat from Microsofts Silverlight V2, a beta product scheduled for release later this year," he said.
Adobes strategic maneuver is to align with broad industry currents that are leading to convergence among different types of devices, primarily mobile and PC, but also in the future game consoles and home entertainment, Valdes observed. "So Adobe Flash competes with both Sun Java and Microsoft Silverlight in this regard," he said.
But for Adobes maneuver to have any impact, it has to start appearing in the market soon. "It does not have to occur all at once," Valdes said. "Likely, different partners will have different time frames."
Right now, the Web experience across this wide variety of different devices can be very frustrating, noted Adobe CTO Kevin Lynch. "Its very hard to deploy content and applications to these devices, and its hard in some ways to even get content onto these devices," he said. "Wed really like to help to change that for users around the world."
ROYALTY-FREE LICENSES
The Adobe-led project expects to offer technology capable of delivering seamless updates to mobile devices. "When we deploy the technology across devices today, it gets burned into a ROM chip and may not be updateable," Lynch said. "This reduces its compatibility over time."
"Making the technology updateable, like it is in the PC world today, is something that we are looking to accomplish together," Lynch added. "It will require cooperation to make that happen, but I think it is critical."
The technology is also expected to remove several barriers for developers and designers as they push content and applications across a variety of consumer electronics devices. To make this happen, Adobe will offer the next major release of its Adobe Flash Player under a royalty-free license.
Content for Adobe Flash Player currently reaches more than 98 percent of Internet-enabled desktops and more than a half-billion handsets and mobile devices, Adobe said. The company expects more than one billion handsets and mobile devices to ship with Adobe Flash technology by 2009.
EMBED INTO ANY DEVICE
Adobes forthcoming AIR runtime environment for the desktop, which supports HTML, Ajax, Adobe Flash and PDF, also will be made available under a royalty-free license once it launches. Moreover, the software maker is removing the current licensing restriction on its Shockwave Flash (SWF) technology for delivering vector graphics, text, video, sound and interactivity.
Adobes SWF decision will enable developers "to use the technology in any way that they wish," Lynch said. Even better, developers will have access to Adobes proprietary FLV/F4V file formats, which are used by the Adobe Flash Player and Adobe AIR to store audio and video content for playback.
Adobe is also publishing the protocols used to interact with the Adobe Flash Player, Lynch said. In addition, Adobe will publish the importing APIs for bringing the Flash player into a device, and making them "available with a reference implementation so that developers can very easily take that technology and embed it into any device," Lynch explained.
Open Screen is both a tactical response and a strategic maneuver, noted Gartner Research Director Ray Valdes. "The tactical response is to the imminent competitive threat from Microsofts Silverlight V2, a beta product scheduled for release later this year," he said.
Adobes strategic maneuver is to align with broad industry currents that are leading to convergence among different types of devices, primarily mobile and PC, but also in the future game consoles and home entertainment, Valdes observed. "So Adobe Flash competes with both Sun Java and Microsoft Silverlight in this regard," he said.
But for Adobes maneuver to have any impact, it has to start appearing in the market soon. "It does not have to occur all at once," Valdes said. "Likely, different partners will have different time frames."
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