Selasa, 08 Juli 2008

Apple begins selling the Apple iPhone 3G this Friday, July 11. But savvy shoppers are already making plans. Heres what you need to know.

According to Apple, the iPhone 3G will go on sale at 8 AM local time. That means that stores in Australia and New Zealand will already have begun selling their new iPhones before U.S. shoppers even wake up, so early reviews will be out before U.S. reviewers and bloggers will have a chance to try them out themselves. If nothing else, the early feedback will give those waiting in the wee hours something to read on their first-generation iPhones those that arent already on eBay, that is.

What are sales expected to be like? Retail analyst group NPD said it does not do predictions, but analyst Ross Rubin predicts a new flock will be ushered into the Apple fold. "While the lower price should serve as a strong inducement for consumers that wanted but couldnt afford the original models, the budget-conscious will have to take into account the data rates for 3G network access from AT&T," he said. "That said, greater availability of the handset in more countries around the world will certainly propel the iPhone 3G past the sales of the initial model. Apple wants to aggressively build the installed base because that creates a richer opportunity for developers and to expand the addressable market for OS X applications."

And that should mean a mad dash for the Apple store in the next few days. Before you head out, though, consult this checklist:

Find your target Apple Store or AT&T location. Apple hasnt said how many iPhone 3Gs will be allocated for each store. Keep in mind, though, that you probably wont need to wait overnight, as shoppers could waltz in a few hours after the first iPhone went on sale and pick one up. It all depends whether you want to be part of the experience or not; reportedly, lines are already appearing at some stores. But if you want to make sure, pick a store at an out-of-the-way location, and scout it out.

Not sure what the iPhone 3G is all about? Read the PCMag preview, or watch Apples guided tour, also available in Italian, Japanese, and Spanish.

Running late? Check availability online, the same procedure Apple advised for the first-generation iPhone. After 9 PM, you can check the Apple home page to see which stores will have iPhones the following day. "New iPhone shipments arrive most days and availability will be updated nightly," Apple said.

Dont bother checking Web sites if youre in the U.K., though: theyre swamped.

Know what youll pay. After numerous readers contacted us with questions about pricing, Sascha Segan wrote this story detailing exactly how much the iPhone will cost you. If it makes you feel any better, Apple makes an estimated $26 per iPhone 3G , a profit margin that reflects the companys new strategy of making it up on volume.

On Wednesday, be advised that Apples .mac service converts to MobileMe. MobileMe features include new Web-based applications--Mail, Contacts, Calendar, and Gallery, and iDisk, all synced to the iPhone 3G, of course.

Bring a credit card and a photo ID; have your Social Security number handy, and bring your current wireless account number or PIN if youre new to AT&T.

Apple recommends syncing your old iPhone one last time before purchasing your new phone, and organizing your data.

When you arrive at an Apple Store, "a Concierge in an orange shirt will direct you to the iPhone bay where you can take advantage of our free Personal Setup," Apple says." A Specialist will help you choose an iPhone 3G, review coverage maps, select a rate plan, and -- best of all -- have your new iPhone 3G ready to make calls, browse the web, and receive email right on the spot."

However, if youre buying for business purposes, Apple would like you to contact your AT&T dealer for pricing and availability.

Youve bought your iPhone! Now head home and post your own review in the comment section attached to the PC Magazine review of the new iPhone 3G. The original iPhone review was one of the most thorough on the Web, and Sascha Segan has promised to take the new iPhone through the same grueling workout.

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