Innovelis debuts iPod/iPhone "BudFits"

Innovelis on Thursday announced the release of BudFits, an around-the-ear product that prevents iPod and iPhone earbuds from falling out during physical activities like skateboarding, snowboarding, running, cycling, and other high-energy activities. BudFits are soft, rubber ear-wraps that snap onto an Apple's ubiquitious earbuds. They prevent earbuds from falling out and eliminate the need to tightly wedge the earbuds into the ear canal -- in addition to maximizing comfort and utility. Budfits retail between $9 and $10 at retailers such as Amazon and work with al iPod and iPhone earbuds.

Innovelis CEO Eric Wengreen first thought of the idea when he couldn't use his earbuds during a morning run without them popping out of his ears.

"I hadn't gone more than 20 steps when one of the earbuds popped out. Instead of enjoying my new iPod, I became increasingly frustrated with the earbuds," Wengreen remarked. "Despite my best efforts, they refused to stay in my ears. I knew there had to be a better way."