Apple has dropped plans to lower the price of music on the UK iTunes Store, the BBC reports. Tracks on the service normally cost 79p each, as compared to the continental price of �0.99. When Apple's cuts were announced in January, the value of the Euro meant that the UK was being charged an extra 5p per track; because the Euro has since increased in value however, the pricing on iTunes is now equal on both sides of the Channel.
"The announcement was that we would match the UK price to that of other lower priced European countries," an Apple spokesman is quoted as saying. "This [price cut] is no longer necessary as exchange rates have effectively done it for us."
The representative could not, though, confirm what will happen when the exchange rate shifts once again, whether in favor of the UK or countries with the Euro. Apple does intend to keep prices "standardized" across Europe, according to PR.
"The announcement was that we would match the UK price to that of other lower priced European countries," an Apple spokesman is quoted as saying. "This [price cut] is no longer necessary as exchange rates have effectively done it for us."
The representative could not, though, confirm what will happen when the exchange rate shifts once again, whether in favor of the UK or countries with the Euro. Apple does intend to keep prices "standardized" across Europe, according to PR.
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